FASHION & EDITORIAL BRANDING
The magazine below was the trial magazine we collaboratively designed as a group project. In my process book below you can see some behind scenes of the parts I created for the magazine "Garment - The Future of Headwear". Out of the six trial magazines, our concept was the chosen concept for the final magazine.
As part of my Bachelor's, I did the honors program Fashion & Editorial Branding. I took on this challenge as I still wanted to explore my creative side during my management studies and discover if I see myself more in the field of Branding or Management.
PHASE TWO: In phase two I was part of the design team.
In the slideshow below you can see the spreads I designed.
Towards the end, I and two peers took over the role as the art directors.
Find below the edits I did to existing productions to make them match the magazine's DNA.
POST PRINT PRODUCTIONS
As we added a digital scannable layer to our magazine I created animations for the production Boundless.
Besides, I designed the digital invite and press release.
Convenience for the reader was the priority in these productions.
For the launch, I designed the Shop space.